Wazi is the first prescription eyewear brand designed, manufactured, and distributed in Uganda. Wazi glasses are created by African artists with a variety of face shapes in mind. They are produced locally in Uganda and available through a wide range of physicians and distributors, meaning anyone can access a pair of glasses when they need them. The brand's mission is to provide affordable and locally produced eyewear options to individuals in need of prescription eyewear in African markets, particularly in Uganda.

Wazi wanted to change the entire look and feel of their brand by revamping the brand's name from "Wazi Vision" to simply "Wazi" and creating a new logo and visual identity that would better represent their brand's values and appeal to a wider African market. The existing logo, which depicted a sunglass icon, was seen as too obvious and not representative of the brand's goals.

To address the challenges faced by Wazi, the team developed a new wordmark and eyecon (eyewear icon) that could be used together or individually. The primary color for the wordmark was chosen as either magenta or black, with magenta promoting compassion and cooperation and black depicting strength and authority.In addition, the team created African-inspired patterns using a combination of the primary and secondary colors. These patterns were derived from abstract shapes and were meant to convey the brand's core values through visual elements. The patterns were intended to showcase Wazi's commitment to African customers, on which they intended to build a strong brand following, while also keeping their brand colors consistent across all channels.To ensure a consistent aesthetic across all brand materials, guidelines for the use of color were also developed. This included recommendations on how to leverage the secondary colors on brand assets such as illustrations and infographics in order to prevent brand materials from feeling repetitive and outdated.

The scope of this project included rebranding the company as "Wazi" and creating a new visual identity that would appeal to a wider African market. The team also had to consider the brand's core values and how they could be reflected in the new branding materials. One constraint was the need to effectively communicate the brand's unique value proposition to its target audience. Another constraint was the limited timeline and resources available for the project.

As a result of the rebranding efforts, the Curva team was able to develop a brand identity for Wazi that personifies their brand as bold, artistic, uplifting, and authentic to their African customers. The new branding materials also did a good job of showing how committed the brand was to eye health in Africa. This helped Wazi gain a strong following among their target audience.